INTRODUCTION
INTRODUCTION OF FLIPKART.COM
Flipkart was co-founded by Sachin Bansal and Binny Bansal in Oct 2007. Both are graduates from IIT-Delhi and have prior work experience in Amazon.com Flipkart was born in Oct 2007 with an initial investment of 4 lac (co-founders savings).
Flipkart began with selling books, since books are easy to procure, target market which reads books is in abundance, books provide more margin, are easy to pack and deliver, do not get damaged in transit and most importantly books are not very expensive, so the amount of money a customer has to spend to try out one’s service for one time is very minimal. Flipkart sold only books for the first two years. The company started from 2 employees and now has around 4500 employees.
The company opened its first warehouse in Bangalore and later on opened warehouses in Delhi, Kolkatta and Mumbai.
Today the company works with more than 500 suppliers. Flipkart now has a gamut of products ranging from: Cell phones, laptops, computers, cameras, games, music, audio players, TV’s, healthcare products, washing machines etc. etc.
Introduction of Myntra.COM
Myntra Designs Pvt. Ltd. was started by a group of IIT and IIM graduates in 2007. Itis headquartered in Bangalore with regional offices in New Delhi, Mumbai, and Chennai, and has been funded by top-tier, venture capital funds. In the last three years, Myntra has become the most popular destination for personalized products in the country. Building on the success of personalization, Myntra is expanding into broader Lifestyle/Fashion retailing. Currently, Myntra offers personalized products across 33 product categories and has a designer community with over 3,500 designers who have contributed to over 30,000 designs to the Myntra Design Library. Myntra’s value proposition revolves around giving the consumer the power and ease of purchasing sports and casual lifestyle products online. The key differentiators are—largest and latest product catalog, great usability, 24X7 customer support, and favorable return policies for consumers.
INTRODUCTION OF HOME SHOP18.COM
HomeShop18 is an online and on-air retail and distribution venture of Network 18 Group, India. HomeShop18 was launched on 9 April 2008 as India’s first 24-hour Home Shopping TV channel, where anchors performed live demonstration of products on sale similar to HSN or QVC in USA. The television channel established HomeShop18’s foothold in Indian retail because of high television penetration. Later, as the internet reach grew all over the country, HomeShop18 launched http://www.homeshop18.com which was ranked as the No. 5 most trafficked Ecommerce portal in India by Comscore in July 2013.
INTRODUCTION OF JABONG.COM
Jabong.com is a young and vibrant company that aims to provide good quality branded products. jabong.com caters to the fashion needs of men, women and kids across footwear, apparel, jewellery and accessories.
At Jabong.com we strive to achieve the highest level of “Customer Satisfaction” possible. Our cutting edge E-commerce platform, highly experienced buying team, agile warehouse systems and state of the art customer care centre provides customer with:
- Broader selection of products
- Superior buying experience
- On-time delivery of products
- Quick resolution of any concerns
INTRODUCTION OF ELITIFY.COM
Elitify is a leading premium lifestyle destination, where you realise your style fantasies.Elitify is a leading premium lifestyle e-retail store. this is a leading premium lifestyle destination, where you realise your style fantasies. It’s not just in what you wear, your style is reflected in all your lifestyle choices. They has picked the best of the brands and products from around the world across Men, Women, Kids, Home, Gadgets, & Fitness categories.
comparison sheet
| Parameter | Flipkart | Myntra | Homeshop18 | Jabong | Elitify |
| Company logo | |||||
| Global ranking | 85 | 404 | 2382 | 186 | 24608 |
| Indian ranking | 6 | 40 | 217 | 14 | 2403 |
| multi brand e-portal | yes | yes | yes | yes | yes |
| Mobile app | yes | yes | No | No | No |
| Free 30-Day Returns policy |
Yes | Yes | NO | NO | NO |
| Premium luxury brand | No
|
No | No | No | yes |
| Surfing | easy | normal | normal | Congested | Easy |
| after sales service | Very good | Very good | Average | Average | Very good |
| merchandise Assortment | Yes | Yes | Yes | Yes | Yes |
| Browsing location | India | India | India | India | India |
| Customer education | Graduate School | Graduate School | Graduate School | Graduate School | Graduate School |
| How fast Site can load | 85% of sites are faster | 54% of sites are slower | 64% of sites are faster | 73% of sites are faster | 96% of sites are faster. |
| Visual interface | Good | Very good | Average | Below average | Very good |
| EMI payment | yes | yes | No | No | No |
| Debit card payment | yes | Yes | Yes | Yes | Yes |
| Credit card payment | Yes | Yes | Yes | Yes | Yes |
| Sine up for discount | No | No | No | yes | No |
| Net banking | Yes | Yes | Yes | Yes | Yes |
| Target customer | juvenile/working class | Working class | Working class | Juvenile/student | Working class |
| Memorandum | Yes | No | No | No | No |
| Audience Demographics
|
Male | Female, male | Male | Male | Male |
Browsing Location
|
School/work place | School place | Work place | Workplace | Work place |
Site comparison chart-
Deep analysis on denim
| Category | Flipkart | Myntra | Home shop18 | Janong | Elitify |
| Denim | Yes | Yes | Yes | Yes | Yes |
| Starting price | 899 | 549 | 580 | 795 | 3990 |
| Highest price | 5995 | 12999 | 2699 | 12999 | 24990 |
| Number of denim brands | 117 | 198 | 17 | 78 | 158 |
| Number of color | 14 | 13 | 21 | 5 | 8 |
| Size |
28 to 42 and xs
|
28 to 52 | 28 to 46 | 26 28 29 30 31 32 33 34 36 38 40 42 44 46 48 50
|
28 to 402 |
| Fit | Regular ,skinny, slim | Skinny, slim straight, slim tapered, tapered, straight,relaxed, super skinny, super slim, slim, regular | Bruce, contour, slim | Regular ,skinny, slim and narrow
|
straight, slim tapered, tapered, straight,relaxed, super skinny,regular, slim |
| Waist rise | Low rise, high rise, mid rise | Low rise, high rise, mid rise | Low rise, high rise, mid rise | Low rise, high rise, mid rise | Low rise, high rise, mid rise |
| Denim treatments | No wash, heavily washed, light washed | – | – | – | – |
| Top brands | ,jack & jones gas, levic | Gas,gant,ck,celio,jack & jones, pepe jeans, u.s polo | wrangler | Top Brands Levi’s ,Lee, Flying Machine , Pepe Jeans (, Wrangler | True religion, hugo boss, Armani jeans, diesel |
Akhilesh Press 