Material handling Equipment

Introduction

Raw materials form a critical part of manufacturing as well as service organization. In any organization, a considerable amount of material handling is done in one form or the other. This movement is either done manually or through an automated process. Throughout material, handling processes significant safety and health; challenges are presented to workers as well as management. Therefore, manual material handing is of prime concern for health and safety professional, and they must determine practical ways of reducing health risk to the workers.

Material Handling

Manual material handling ranges from movement of raw material, work in progress, finished goods, rejected, scraps, packing material, etc. These materials are of different shape and sizes as well as weight. Material handling is a systematic and scientific method of moving, packing and storing of material in appropriate and suitable location. The main objectives of material handling are as follows:

It should be able determine appropriate distance to be covered.
Facilitate the reduction in material damage as to improve quality.
Reducing overall manufacturing time by designing efficient material movement
Improve material flow control
Creation and encouragement of safe and hazard-free work condition
Improve productivity and efficiency
Better utilization of time and equipment

It is critical for manufacturing organization to identify importance of material handling principle as the critical step in promoting the job improvement process. Manual material handling significantly increases health hazard for the workers in from lower back injuries.

In the current competitive and globalized environment, it is important to control cost and reduce time in material handling. An efficient material handling process promotes:

Design of proper facility layout
Promotes development of method which improves and simplifies the work process
It improves overall production activity.
Efficient material handling reduces total cost of production.

Principles of Material Handling

Material handling principles are as follows:

Orientation Principle: It encourages study of all available system relationships before moving towards preliminary planning. The study includes looking at existing methods, problems, etc.
Planning Principle: It establishes a plan which includes basic requirements, desirable alternates and planning for contingency.
Systems Principle: It integrates handling and storage activities, which is cost effective into integrated system design.
Unit Load Principle: Handle product in a unit load as large as possible
Space Utilization Principle: Encourage effective utilization of all the space available
Standardization Principle: It encourages standardization of handling methods and equipment.
Ergonomic Principle: It recognizes human capabilities and limitation by design effective handling equipment.
Energy Principle: It considers consumption of energy during material handling.
Ecology Principle: It encourages minimum impact upon the environment during material handling.
Mechanization Principle: It encourages mechanization of handling process wherever possible as to encourage efficiency.
Flexibility Principle: Encourages of methods and equipment which are possible to utilize in all types of condition.
Simplification Principle: Encourage simplification of methods and process by removing unnecessary movements
Gravity Principle: Encourages usage of gravity principle in movement of goods.
Safety Principle: Encourages provision for safe handling equipment according to safety rules and regulation
Computerization Principle: Encourages of computerization of material handling and storage systems
System Flow Principle: Encourages integration of data flow with physical material flow
Layout Principle: Encourages preparation of operational sequence of all systems available
Cost Principle: Encourages cost benefit analysis of all solutions available
Maintenance Principle: Encourages preparation of plan for preventive maintenance and scheduled repairs
Obsolescence Principle: Encourage preparation of equipment policy as to enjoy appropriate economic advantage.

characteristics of materials handling

The include the following:

size (width, depth, height);
weight (weight per item, or per unit volume);
shape (round, square, long, rectangular, irregular)
other (slippery, fragile, sticky, explosive, frozen)

Materials handling as such is not a production process and hence does not add to the value of the product. It also costs money; therefore it should be eliminated or at least reduced as much as possible.

Different types of material handling equipment

Transport Equipment. Equipment used to move material from one location to another.
Positioning Equipment. Equipment used to handle material at a single location (e.g., to feed and/or manipulate materials so that are in the correct position for subsequent handling, machining, transport, or storage).
Unit Load Formation Equipment. Equipment used to restrict materials so that they maintain their integrity when handled a single load during transport and for storage. If materials are self-restraining (e.g., a single part or interlocking parts)
Storage Equipment. Equipment used for holding or buffering materials over a period of time. Some storage equipment may include the transport of materials (e.g., the S/R machines of an AS/RS, or storage carousels).
Identification and Control Equipment. Equipment used to collect and communicate the information that is used to coordinate the flow of materials within a facility and between a facility and its suppliers and customers.

Transport Equipment

Industrial Trucks

Hand truck
Pallet jack
Walkie stacker
Pallet truck
Platform truck
Counterbalanced lift
Personnel and burden carrier
Automatic guided vehicle
Narrow-aisle straddle truck
Narrow-aisle reach truck
Turret truck
Order picker
Sideloader
Tractor-trailer
truck

A hand truck –

It Can be used to transport fabric roll in small quantity

Automatic guided vehicle –

Very much costly equipment Can be used to transport expensive material like electrical equipment Can not be used in the garment.

Personnel and burden carrier –

These Can’t be used in garment factory Because required more space to turn & driver cant keep watch on material.

Fork lift truck –

Can be used to transport rolls

Side loader

To unload the material from container this type of trucks you can use

Order picker

Here man can stand in the lifter and pick up the required roll of fabric

Turret truck

September 16, 2017

TYPE OF LADIES KURTIES

Introduction:

Indian garment industry has many leading manufacturers and suppliers of Chiffon Designer Kurti, Chiffon Beaded Kurti, Georgette Designer Kurti, Georgette Beaded Kurti, Tunics, Blouses, Kaftan, etc. Keeping in mind the ever-transforming preferences of women, these companies design and manufacture these strictly in accordance with the latest fashion trends. The mesmerising collection very much fulfils the aspirations of all age group people especially the younger generation. This kurtis are offered in a plethora of eye-catching designs, timeless finishing coupled with immaculate stitching to meet the demands of today’s fashion conscious and fashion loving individuals.

One can find that the garment industry has redefined the concept of fashion through the charming and enchanting collection of Kurtis, Tunics, etc., which are available under the many good brand names. Catering all the requirements of the domestic market in an extremely professional manner and delivering the range of Kurtis and other fashion wears within minimum possible time and offer the collection at highly competitive prices. Today the industry has created advanced facilities for designing and manufacturing activities, which are supervised by fashion experts.

Different Types Of Kurtis

A-LINE KURTI –

A-Line Kurti is the most favourite among youngsters. It reaches to the calf or ankle, and it has a flare from the waist for making ‘A’ shaped panel. There is a large collection of A-line Kurtis in a market, available in different colours, shades, embroidery designs and patterns.

When to Wear: Any casual occasion
Pairing: Leggings, Churidar, Jeggings, etc.
Accessories: Chunky jewellery, Matching or contrast pumps/flats
Flatters on/Suit Apple shape body, Pear shape body
Length: Short, Knee-length, Long

TRAIL CUT KURTI –

The trail cut Kurti is latest in trend now. It is quite different from c-cut Kurti. It has C-cuts on both the sides. Note that texture of materials can change the overall look of kurti so prefer materials like georgette, chiffon, silk, crepe with border embroidery to enhance the look of designer cuts. Tail cut Kurti with a layered pattern is trending for party functions. It is short from one side (front or back) and has a tail like an effect on another side. Tail cut Kurti is the best western wear option for young Indian girls & women. For more glamorous look, one can wear Tail cut Kurti without any bottom.

When to Wear: Club parties, Kitty parties and Dating
Pairing: Leggings, Jeggings, Jeans, and Treggings
Accessories: Modern jewellery, Sunglasses, Pumps or Flats
Length: Short, Knee-length, Long

ANARKALI KURTI –

Anarkali Kurti is perfect for that grace & elegance of traditional look. Anarkali goes well with every body shape. Hourglass, Pear, Rectangle and Apple but there are some style tips you should consider before trying it.

When to Wear: Daily, Formal, jewelryCasual, Wedding and any other traditional functions
Pairing: Leggings or Churidar
Accessories: jewellery, flats, Indian Juti and clutch
Flatters on/Suit on Rectangle shape body, Apple shape body, Pear shape body, Hour-glass shape body
Length: Knee-length, Ankle Length

ANGRAKHA KURTI –

This is the fresh version of the former times tunics worn by the royal court’s musicians. In Angrakha, two similar or contrast flaps lay on each other and tie with the help of straps at the side. This is the fresh version of the former times tunics worn by the royal court’s musicians. In Angrakha, two similar or contrast flaps lay on each other and tie with the help of straps at the side. For perfect traditional look, adorn it with beads, hangings or stylish Pom Pom. Angrakha Kurti in Anarkali style is the latest trend. Bollywood divas are in love with Angrakha Kurti because of its feminine and stylish look.

When to Wear: Casual (cotton), Party (choose silk, georgette, chiffon, net and chanderi), Formal, Daily
Pairing: Jeans, Churidar and leggings for ankle or ¾ length
Accessories: For perfect party look, wear long earrings, traditional jewellery, Jutiya and classy clutch
Flatters on/Suit Apple shape body, Pear shape body, Rectangle Shape body, Hour-glass shape body
Length: Short, Knee-length, Long

DHOTI STYLE KURTI –

In women fashion, Dhoti style like Dhoti pants, Dhoti Saree, Dhoti Dress, Dhoti Gown, etc. are high in trend. Women just love to wear such contemporary versions of traditional garb. Recently, Dhoti kurti has gained lots of appreciation. It is loose and comfortable to wear and gives a designer look to stand out in parties. In Dhoti style, drapes may start from yoke or bodice with designer cuts and creative patterns. Attached belt is trendy pattern for dhoti style kurti and flatters feminine curves. Mostly, fabrics like georgette, chiffon and silk are used to beautify drapes.

When to Wear: Kitty parties, Office wear, Social dos, weddings and festivals
Pairing: Treggings, Leggings, Tights, Stockings (try printed for extra fun) and without bottom
Accessories: Designer shoes, Bohemian jewellery
Length: Knee-length, Ankle-length.

FLARED KURTI –

The trend of flares put fashion on fire, e.g. wide flared kurtis in Anarkali style do wonders. Flares are feminine beauty and give gorgeous, rich look for party time. Both wide flared Kurtis as well as narrow flared kurtis are available in a market. Flared hemline looks good on tall women so petite women should try to avoid it.

When to Wear: Daily wear, Formal wear, Casual wear, Party wear
Pairing: Skin-tight leggings
Accessories: Trendy jewellery, High heels to highlight beautiful flares
Length: Short, Knee-length, Long.

INDO-WESTERN STYLE KURTI –

You can create a style statement by mixing western and Indian fashion together. Mostly, the western look is given by special neckline, sleeve styles or different interesting cuts.

When to Wear: Non-traditional events, casual parties, fun with friends, office get-together parties, etc.
Pairing: Jeans, Leggings or pair without any bottom
Accessories: Chunky fashionable jewellery or no jewellery, Scarves, Hats and Casual shoes
Length: Short, Knee-length, Long.

FLOOR LENGTH/GOWN STYLE KURTI –

This is Indian equivalent of evening gowns. These days, it is the favorite style statement in Bollywood for its rich & royal look. You might have seen that most B-town divas pick floor length Anarkali to look gorgeous at red carpet events, award functions, inauguration ceremonies, etc. It is available in many styles like embroidered, printed, designer Anarkali, etc.

When to Wear: Wedding & Parties
Pairing: No need of bottom or pair it with leggings
Accessories: No need of detailed jewellery, a pair of beautiful earrings and bracelets or bangles (only for short sleeves or sleeveless) and heels for impressive look
Flatters on/Suit Apple shape body, Pear shape body, Rectangle shape body, Hour-glass shape body (Not for Petite shape body)
Length: Floor-length (Full Length)

LONG STRAIGHT KURTI –

Nowadays, long straight kurti is in full demand. You look taller in straight hemline. Also, it gives impressive professional look. Avoid short sleeves, as long straight kurti looks stunning with full-sleeves. So, are you ready for ethnic and funky fashion makeover for office wear?

When to Wear: Office wear, Formal wear, Regular wear, Party wear
Pairing: Leggings or Churidars
Accessories: No need of jewellery, however, choose long earrings and flats/heels
Flatters on/Suit on: Rectangle Shape Body, Hour-glass Shape Body
Length: Knee-length, Long

PAKISTANI KURTI –

Generally, they are long, straight and baggy. Pakistani kurtis are ill-fitted so mostly picked by fashionista and trend lovers who love to try something new every time.

When to Wear: Casual Wear, Summer favourite, Office wear, Regular wear, Party wear with heavy embroideries
Pairing: Ankle length leggings or Tribal printed Treggings, Jeans & Jeggings
Accessories: Long neck pieces and heels
Flatters on/ Suit on: Rectangle Shape Body, Pear Shape Body
Length: Knee-length, Long

COLOUR-BLOCK KURTI –

Color-block kurti has no print and design so the main focus is on colour only. Just, make sure that colours you choose suit your skin tone and hair style.

When to Wear: Fun with friends, Summer favourite, Perfect casual wear
Pairing: Contrast Leggings, Jeggings, Treggings
Accessories: Funky jewellery, Matching pumps or Sandals, and Goggles for stylish summer look
Flatters on/ Suit on: Apple shape body
Length: Knee-length, Long

PRINTED KURTI –

From simple block print to digital print, things just go on and on for this avant-garde kurti trend.You don’t require extra accessories with printed kurti.

When to Wear: Summer and beach vacation
Pairing: Leggings, Patiala, Jeggings, Jeans and trousers

Accessories: Put on minimum jewellery, and be comfortable in trendy flats or wedges and cool in stylish eye-wears
Length: Short, Knee-length, Long

SHIRT STYLE KURTI –

This fusion of Indian kurti and western shirt is trendy choice for your office wardrobe! You look professional as well as stylish by wearing this shirt style kurti. It is available for both, casual and formal dressings. Just make sure that fabric is skin-friendly, so you feel comfortable at work-place.

When to Wear: Office wear, Casual wear
Pairing: Jeans, Jeggings, Tribal Pants
Accessories: Avoid bracelet, go for modern earrings, designer belts, Pumps or Flats, Branded Leather Purse
Flatters on/ Suit on: Rectangle shape body, Hour-glass shape body (with belt)
Length: Short

HIGH-LOW KURTI –

High-low is a modern type of kurti. In this type of kurti, the front hem is shorter compared to the back. The High-low kurti not only gives you stylish looks but also add a feminine touch to the attire.

When to Wear: Party, Wedding, Casual, Formal wear
Pairing: Leggings, Treggings, Jeggings, and Skinny jeans
Accessories: Heels to enhance the look of this contemporary kurti and Modern jewellery
Flatters on/ Suit on: NA
Length: Short, Knee-length, Long

KAFTAN STYLE KURTI –

This is western fashion, but recently it makes a prominent place in the most favourite kurti trend. Available in full to short length, it gives you gorgeous feminine look. It is light in weight and loose-fitting.

When to Wear: Summer favourite, Beach Parties, Casual outing, Get- together, etc.
Pairing: Skinny Jeans, Jeggings, ankle length or full tight slacks, Leggings, Treggings and No Bottom option
Accessories: Modern jewellery, Goggles and heels to enhance the slim, bottom look of outfit
Flatters on/ Suit on: Rectangle Body Shape
Length: Short, Knee-length

PRINCESS CUT KURTI –

Princes’s seams are created on kurti for flattering feminine curves. They are known as shaped seams which can start from the shoulder or armhole and end at the waist or continue down, shaping the full length of the garment across the waist and hips. It is used for pattern fitting as well as design elements. Generally, there is no side opening in princes’s cut kurti. Collar neck with button down the pattern or embroidered yoke and 3/4/full sleeves complete the royal look of the kurti.

ASYMMETRIC KURTI –

If you get bored of the straight hemline, just try kurti with asymmetrical hemline. It gives an illusion of height. Glam Divas of Bollywood love to wear such kurtis to stand out of the crowd. Generally, this kurtis are made of light weight fabrics like chiffon, crepe and georgette.

When to Wear: College, Traditional ceremonies
Pairing: Contrast leggings, treggings, Churidar, skinny jeans or jeggings
Accessories: Prefer classy jewellery, but avoid neck pieces. Bracelet & long earrings, sandals and clutch
Flatters on/ Suit on: Curvy body
Length: Short, Knee-length, Long

C-CUT KURTI –

This trendy kurti is similar to high-low kurti, but its front hem has ‘C’ shape which makes it different from high low kurti. If you are tall women, C-cut kurti suits you well. It also makes you look slimmer and stylish.

When to Wear: Big occasions, Dinners, Day Wear, Daily Wear, Romantic Date, Party
Pairing: Matching leggings, Designer or Printed leggings, Treggings, Jeggings, skinny jeans
Accessories: Fashionable or classic jewellery, Pumps or Designer Shoes, Bracelet Watches
Length: Short, Knee-length

TULIP KURTI –

Tulip shaped kurti is a flattering must-have style for any college going girl. Its trendy tulip shape design on hemline makes it different from other kurtis and helps you to create a long lasting impression at any party or wedding.

When to Wear: Daily Wear, Romantic Date, Party, Festive, College
Pairing: Matching leggings, Designer or Printed leggings, Jeggings
Accessories: Fashionable or classic jewellery, Pumps or Designer Shoes, Bracelet Watches
Length: Short, Knee-length, Full length

CHICKEN KURTI –

Chicken kurti is the most favourite among youngsters. It has traditional embroidery on it.

Length: Short, Knee-length, Long

PLACEMENT EMB KURTI –

In these types of surties mostly embroidery is done mainly on neckline and on the border.

When to Wear: Any casual occasion
Pairing: Leggings, Churidar, Jeggings, etc.
Accessories: Chunky jewellery, Matching or contrast pumps/flats

Flatters on/Suit on: Apple shape body, Pear shape body
Length: Short, Knee-length, Long

May 20, 2017

Dress Traditions across the Different States of India

Clothing in India varies depending on the different ethnicity, geography, climate and cultural traditions of the people of each region of India. Historically, male and female clothing has evolved from simple Langotas, and loincloths to cover the body to elaborate costumes not only used in daily wear but also on festive occasions as well as rituals and dance performances. In urban areas, Western clothing is common and uniformly worn by people of all social levels. India also has a great diversity in terms of weaves, fibres, colours and material of clothing. Colour codes are followed in clothing based on the religion and ritual concerned. For instance, Hindu ladies wear white clothes to indicate mourning, while Parsis and Christians wear white to weddings. The clothing in India also encompasses the wide variety of Indian embroidery.

May 12, 2017

Costing for small knit textile company

INTRODUCTION & HISTORY OF COMPANY

General Information about the Industry

Name of the factory: Staple knitfab (PVT) LTD. (A Knitting Unit)

Motto: For Total Quality

Type: Domestic as well as Export Oriented Composite Knitting Industry

Year of Incorporation: 1986

Year of Starting Production: 1986

State: Private Limited Company

Founder: Mr. Mayank Shah

Total Manpower: Around 10

Corporate Office: 1216/30-31, GIDC IND. ESTATE,
PHASE-IV, NARODA,
AHMEDABAD- 382 330
INDIA

Production Capacity: Approximately 25 Metric Ton/Month

Major Departments of the Factory:

Human Resource & Administration
Marketing & Merchandising
Knitting
Dyeing & Finishing
Quality Assurance
Technical Department

What is Cost?

All payments made by a firm in the production of a good or service are called the cost of production. These costs can be classified in different ways.

Types of costs

Fixed Costs

Fixed costs are the costs that do not vary with the changes in output. In other words, fixed costs are those which are fixed in volume though there are variations in the output level.. If the time period in volume under consideration is long enough to make the adjustments in the capacity of the firm, the fixed costs also vary.

Examples: Expenditures on depreciation costs of administrative, staff, rent, land and buildings, taxes etc.

Variable Costs

Variable Costs are those that are directly dependent on the output, they vary with the variation in the volume/level of output. Variable costs increase in output level but not necessarily in the same proportion. The proportionality between the variable costs and output depends upon the utilization of fixed facilities and resources during the production process.

Example: Cost of raw materials, expenditure on labour, running cost or maintenance costs of fixed assets such as fuel, repairs, routine maintenance expenditure.

Total Cost

Total cost (TC) refers to the money value of the total resources/inputs required for the production of goods and services by the firm. In other words, it refers to the total outlays of money expenditure, both explicit and implicit, on the resources used to produce a given level output. Total cost includes both fixed and variable costs and is given by

TC = VC + FC

Average Cost

Average Cost (AC), refers to the cost per unit of output assuming that production of each unit incurs the same cost. It is statistical in nature and is not an actual cost. It is obtained by dividing Total Cost (TC) by Total Output (Q)

AC= TC/Q

Marginal Cost

Marginal costs (MC), refers to the additional costs that are incurred when there is an addition to the existing output level of goods and services. In other words, it is the addition to the Total Cost (TC) on account of producing additional units.

Actual Cost
Actual cost is defined as the cost or expenditure which a firm incurs for producing or acquiring a good or service. The actual costs or expenditures are recorded in the books of accounts of a business unit. Actual costs are also called as “Outlay Costs” or “Absolute Costs” or “Acquisition Costs”.
Examples: Cost of raw materials, Wage Bill etc.

Implicit Cost
Implicit costs are a part of opportunity cost. They are the theoretical costs, they are not recognised by the accounting system and are not recorded in the books of accounts but are very important in certain decisions. They are also called as the earnings of those employed resources which belong to the owner himself. Implicit costs are also called as “Imputed costs”.
Examples: Rent on idle land, depreciation on dully depreciated property still in use, interest on equity capital etc.

Direct Cost
Direct costs are those which have direct relationship with a unit of operation like manufacturing a product, organizing a process or an activity etc. In other words, direct costs are those which are directly and definitely identifiable. The nature of the direct costs is related with a particular product/process, they vary with variations in them. Therefore all direct costs are variable in nature. It is also called as “Traceable Costs”
Examples: In operating railway services, the costs of wagons, coaches and engines are direct costs.
Indirect Costs
Indirect costs are those which cannot be easily and definitely identifiable in relation to a plant, a product, a process or a department. Like the direct costs indirect costs, do not vary they may or may not be variable in nature. However, the nature of indirect costs depends upon the costing under consideration. Indirect costs are both the fixed and the variable type as they may or may not vary as a result of the proposed changes in the production process etc. Indirect costs are also called as Non-traceable costs.
Example: The cost of factory building, the track of a railway system etc., are fixed indirect costs and the costs of machinery, labour etc.

DEFINITION of ‘Overhead’

Overhead is the cost incurred in the course of making a product, providing a service or running a department, but which cannot be traced directly and fully to the product, service or department.

Overheads is actually the total of the following:-

Indirect materials
Indirect labor
Indirect expenses

Factory overhead

ADMINISTRATION

Selling and distribution

COSTING CALCULATIONS

Product they are making is 34’s/ 40’s single jersey cotton polyester knitted fabric.

Total direct cost

direct material	204.75
direct expense	5.25
direct labour	53.33
total	263.33

Total overhead cost

factory overhead	4.4702
admin overhead	3.071
indirectr labour	0.5
indirect matrail	1.2665
	9.3077

Total cost of fabric in kg

direct cost		cost per kg
	direct material	204.75
	direct expense	5.25
	direct labour	53.33


overheads
	factory overhead	4.4702
	admin overhead	3.071
	indirectr labour	0.5
	indirect matrail	1.2665


processing cost
	dyeing	80
	compactor	10
		362.6377

Total cost calculate after adding all the cost in the factory is Rs.362.6377 per kg And the selling pri

March 16, 2016

Analysis on FIVE Apparel e-commerce companies

INTRODUCTION

INTRODUCTION OF FLIPKART.COM

Flipkart was co-founded by Sachin Bansal and Binny Bansal in Oct 2007. Both are graduates from IIT-Delhi and have prior work experience in Amazon.com Flipkart was born in Oct 2007 with an initial investment of 4 lac (co-founders savings).

Flipkart began with selling books, since books are easy to procure, target market which reads books is in abundance, books provide more margin, are easy to pack and deliver, do not get damaged in transit and most importantly books are not very expensive, so the amount of money a customer has to spend to try out one’s service for one time is very minimal. Flipkart sold only books for the first two years. The company started from 2 employees and now has around 4500 employees.

The company opened its first warehouse in Bangalore and later on opened warehouses in Delhi, Kolkatta and Mumbai.

Today the company works with more than 500 suppliers. Flipkart now has a gamut of products ranging from: Cell phones, laptops, computers, cameras, games, music, audio players, TV’s, healthcare products, washing machines etc. etc.

Introduction of Myntra.COM

Myntra Designs Pvt. Ltd. was started by a group of IIT and IIM graduates in 2007. Itis headquartered in Bangalore with regional offices in New Delhi, Mumbai, and Chennai, and has been funded by top-tier, venture capital funds. In the last three years, Myntra has become the most popular destination for personalized products in the country. Building on the success of personalization, Myntra is expanding into broader Lifestyle/Fashion retailing. Currently, Myntra offers personalized products across 33 product categories and has a designer community with over 3,500 designers who have contributed to over 30,000 designs to the Myntra Design Library. Myntra’s value proposition revolves around giving the consumer the power and ease of purchasing sports and casual lifestyle products online. The key differentiators are—largest and latest product catalog, great usability, 24X7 customer support, and favorable return policies for consumers.

INTRODUCTION OF HOME SHOP18.COM

HomeShop18 is an online and on-air retail and distribution venture of Network 18 Group, India. HomeShop18 was launched on 9 April 2008 as India’s first 24-hour Home Shopping TV channel, where anchors performed live demonstration of products on sale similar to HSN or QVC in USA. The television channel established HomeShop18’s foothold in Indian retail because of high television penetration. Later, as the internet reach grew all over the country, HomeShop18 launched http://www.homeshop18.com which was ranked as the No. 5 most trafficked Ecommerce portal in India by Comscore in July 2013.

INTRODUCTION OF JABONG.COM

Jabong.com is a young and vibrant company that aims to provide good quality branded products. jabong.com caters to the fashion needs of men, women and kids across footwear, apparel, jewellery and accessories.

At Jabong.com we strive to achieve the highest level of “Customer Satisfaction” possible. Our cutting edge E-commerce platform, highly experienced buying team, agile warehouse systems and state of the art customer care centre provides customer with:

Broader selection of products
Superior buying experience
On-time delivery of products
Quick resolution of any concerns

INTRODUCTION OF ELITIFY.COM

Elitify is a leading premium lifestyle destination, where you realise your style fantasies.Elitify is a leading premium lifestyle e-retail store. this is a leading premium lifestyle destination, where you realise your style fantasies. It’s not just in what you wear, your style is reflected in all your lifestyle choices. They has picked the best of the brands and products from around the world across Men, Women, Kids, Home, Gadgets, & Fitness categories.

comparison sheet

Parameter	Flipkart	Myntra	Homeshop18	Jabong	Elitify
Company logo
Global ranking	85	404	2382	186	24608
Indian ranking	6	40	217	14	2403
multi brand e-portal	yes	yes	yes	yes	yes
Mobile app	yes	yes	No	No	No
Free 30-Day Returns policy	Yes	Yes	NO	NO	NO
Premium luxury brand	No	No	No	No	yes
Surfing	easy	normal	normal	Congested	Easy
after sales service	Very good	Very good	Average	Average	Very good
merchandise Assortment	Yes	Yes	Yes	Yes	Yes
Browsing location	India	India	India	India	India
Customer education	Graduate School	Graduate School	Graduate School	Graduate School	Graduate School
How fast Site can load	85% of sites are faster	54% of sites are slower	64% of sites are faster	73% of sites are faster	96% of sites are faster.
Visual interface	Good	Very good	Average	Below average	Very good
EMI payment	yes	yes	No	No	No
Debit card payment	yes	Yes	Yes	Yes	Yes
Credit card payment	Yes	Yes	Yes	Yes	Yes
Sine up for discount	No	No	No	yes	No
Net banking	Yes	Yes	Yes	Yes	Yes
Target customer	juvenile/working class	Working class	Working class	Juvenile/student	Working class
Memorandum	Yes	No	No	No	No
Audience Demographics	Male	Female, male	Male	Male	Male
Browsing Location	School/work place	School place	Work place	Workplace	Work place

Site comparison chart-

Deep analysis on denim

Category	Flipkart	Myntra	Home shop18	Janong	Elitify
Denim	Yes	Yes	Yes	Yes	Yes
Starting price	899	549	580	795	3990
Highest price	5995	12999	2699	12999	24990
Number of denim brands	117	198	17	78	158
Number of color	14	13	21	5	8
Size	28 to 42 and xs	28 to 52	28 to 46	26 28 29 30 31 32 33 34 36 38 40 42 44 46 48 50	28 to 402
Fit	Regular ,skinny, slim	Skinny, slim straight, slim tapered, tapered, straight,relaxed, super skinny, super slim, slim, regular	Bruce, contour, slim	Regular ,skinny, slim and narrow	straight, slim tapered, tapered, straight,relaxed, super skinny,regular, slim
Waist rise	Low rise, high rise, mid rise	Low rise, high rise, mid rise	Low rise, high rise, mid rise	Low rise, high rise, mid rise	Low rise, high rise, mid rise
Denim treatments	No wash, heavily washed, light washed	–	–	–	–
Top brands	,jack & jones gas, levic	Gas,gant,ck,celio,jack & jones, pepe jeans, u.s polo	wrangler	Top Brands Levi’s ,Lee, Flying Machine* , Pepe Jeans (,* Wrangler	True religion, hugo boss, Armani jeans, diesel

March 16, 2016

Comparison between Raymond MTM VS Arvind MTM

Raymond make to measure

Made to Measure is an innovative garmenting service from Raymond. While tailoring provides a perfect custom fit, most customers look to ready-mades for a good finish. Our Made-To-Measure offering combines the best of both worlds. It provides you a perfect fit, while maintaining high standards of fashion, precision and quality. You can choose from a variety of fabrics, colors & styles for your personalized shirts, trousers, jackets or suits. We also offer additional personalization options such as embroidered initials and a range of cuffs and collars based on your preferences. The fit of a made-to-measure garment is expected to be superior to that of a ready-to-wear garment, because ready-to-wear garments are constructed to fit the manufacturer’s definition of an average customer, while made-to-measure garments are constructed to fit each customer individually.

Arvind make to measure

Arvind Limited (formerly Arvind Mills) is a textile manufacturer and the flagship company of the Lalbhai Group. Its headquarters is in Naroda, Ahmedabad, Gujarat, India. It has units at Santej (near Kalol). It manufactures cotton shirting, denim, knits and bottomweights (Khakis) fabrics. It has also recently ventured into technical textiles when it started Advanced Materials Division in 2011. It is India’s largest denim manufacturer .apart from being world’s fourth-largest producer and exporter of denim.

Sanjaybhai Lalbhai is the Chairman & Managing Director of Arvind & Lalbhai Group. In the early 1980s, Sanjay Lalbhai led the ‘Reno-vision’ whereby the company brought denim into the domestic market, thus starting the jeans revolution in India. Today it retails its own brands like Flying Machine, Newport and Excalibur and licensed international brands like Arrow, Lee, Wrangler and Tommy Hilfiger, through its nationwide retail network. Arvind also runs a value retail chain, Megamart, which stocks company brands

Comprision Chart

PARAMETERS	RAYMOND-MTM	ARVIND-MTM
COTTON USED	PIMA COTTON	GIZA COTTON
CATEGORY	MALE ORIENTED	MALE & FEMALE (BOTH)
APPARELS	SUITINGS & SHIRTINGS	SUITINGS,SHIRTINGS & DENIM
EBO	29 STORES (ONE IN DUBAI)	3 (B’LORE , A’BAD, DELHI)
ONLINE CUSTOMIZATION	NO	YES
BRAND	RAYMOND – MADE TO MEASURE	ARVIND-STUDIO ; ADL-ARVIND DENIM LAB
LEVEL OF CUSTOMIZATION	LOW	HIGH
ONLINE SHOPPING(FOR MTM)	NO	YES
ACCESORIES	YES (BELT, VALET, CUFFLINGS, ETC.)	NO
HOME VISIT	YES	YES
COST	HIGHER(BESPOKE)	CHEAPER(CUSTOM-TAILORED)
CUSTOMIZATION AT OUTLET	HIGH(BESPOKE TAILOR)	LOW
WEBSITE	raymondmtm.com	thearvindstore.com
CUSTOMER SERVICE	GOOD	GOOD
STARTING RANGE	15000/-	12000/-
ORDER COMPLETION	14-15 DAYS (DEPENDS UPON FABRIC)	12 DAYS( 1-2 DAYS IN CASE OF URGENCY)
ONLINE MEASUREMENTS	NO	YES
POPULARITY	WELL-KNOWN	EVOLVING
TRIMS CUSTOMIZATION / STYLE OPTIONS	LIMITED	MANY OPTIONS
GARMENTS MADE	B’LORE	A’BAD, B’LORE
DATABASE SYSTEM	YES( It keeps the measurement record of the customer)	NO
FABRIC OPTIONS FOR A STYLE	LIMITED	WIDE VARIETY
CUTTING PROCESS	LASER CUTTING	ARVIND STUDIO- NORMAL CUTTING ARVIND CREYATE- LASER CUTTING
FABRIC MANUFACTURERS	RAYMONDS (itself)	ARVIND MILLS ; IMPORTED JAPANESE & ITALIAN LUXURIOUS FABRICS
FITTINGS (SAMPLES) PRODUCED	2 (one sample at the time of measurement & the other after 8-9 days as TRIAL SUIT/GARMENT)	1 ( 7-8 days of order as TRIAL SUIT/GARMENT)

March 2, 2016

Introduction